Strategic Branding Development

Singapore Certified Management Consultant have a strong framework that are proven to assist their clients in growing their brand identity and equity. The department that fronts this are known as Strategic Branding Consultants. The department primary duties and scope of work is to audit the client current brand maturity, areas of improvements and most importantly to create processes and tools through digital management technologies systems to gather insightful data to drive innovation and productivity.

Strategic Branding Consultant are often misunderstood as image, design or creative creators. To clear this misconception, branding consultant spends most of their time researching on industry trends, identifying our client brand maturity and potential areas for improvement that are systematic formulated with timeline. There is no doubt that the depending on each brand, the requirement to plan, create and execute varies accordingly.

The aim of establishing strong strategic brand management often are determine by the size of the organization and stage of the brand. The more mature the brand is, the more technology systems can be utilized to gather relevant data to assist in better decision making.

Not forgetting the importance of knowledge within the organization, inculcating necessary knowledge and shifting mindset of business owners and training of staffs to have adequate knowledge could be challenging. Identifying that this is a process that is inevitable and absolutely crucial, we have team up with a Registered Training Provider (RTP) by Skill Future Singapore that has a list of courses that can arm our client and their staffs with the necessary skill from a whole range of courses. There is no doubt that Strategic Branding Consultant spends immerse amount of time and commitment towards our clients. With the commitment, we believe that success is achievable.

With good systems and data, greater branding activities deployed and knowledgeable workforce with good technology infrastructure, understanding the behavior of the end consumer tends to become easier with accurate pattern identification from AI systems and clear mapping software’s when a KPI has been achieved. Altogether, patience is key during consultation as Strategic Branding Consultant will require time to investigate from multiple layers to determine the point of great competitive advantage to penetrate down hard.

Most often, the entire process may take a few months to identify, acknowledge, communicate from the client to the Branding Consultant. Analyzing and presenting with a plan that may include training its staff may take close to 3 to 4 months depending on the size of the workforce and level of knowledge.

Lastly, implementing and execution stage and running A/B testing may require more than 2 months to ensure the best results.

Have been engaging Nicholas for a year and he was tasked to monetize my business - which I have tried to think of ways to shift and expand. After I heard his advise, I am satisfied and love working alongside with him.

Shawn Teo

“Mr. Tung has been an external consultant to our company Unitest for more than 3 years. We have worked closely and consulted him on various items such as sales management and digital marketing!"

Roger Tan

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